We’re not your average digital agency. 96 Sigma is a performance-focused partner that combines Google Ads, data strategy, AI, and automation to build scalable growth systems. Whether we’re generating leads, fixing broken tracking, or visualizing your most important metrics — we help you move from guesswork to precision.
With years of hands-on experience managing Google Ads and Data for well-known South African brands,
Lebogang Ngobeni understands both the strategic and technical sides of digital performance.
At previous agencies, he worked on campaigns and data for JD Group, Momentum Multiply, Tyres & More, iStore,
Leroy Merlin, Pearson, etc. From there he went on to join Massmart as an Analyst gaining deep expertise in analytics,
customer journeys and how to optimize for conversions.
Today, he leads 96 Sigma with one goal: to help businesses build scalable, measurable, and
intelligent growth systems. Visit his Linkedin Lebogang Ngobeni.
We don’t believe in gut-feel marketing. Every decision we make. From keyword selection to conversion optimization is grounded in data. We track the full customer journey, configure proper analytics, and set up conversion tracking that actually works. Whether it's through Google Tag Manager, GA4, or custom dashboards, we ensure your business isn't flying blind. You get clarity on what’s working, what’s wasting budget, and where to scale all backed by monthly measurable insights report.
Growth doesn’t happen in silos. That’s why we connect the dots between your marketing, data, and backend operations. We design full-stack systems that go beyond just ads. From automating lead follow-ups to syncing web form data with your CRM. Using automation tools, custom scripts, and integrations, we make sure your entire ecosystem works together for you not against you. The result? Less manual work, faster decisions, and marketing that runs like a machine.
We’re not here to confuse you with jargon or distract with vanity metrics. If it doesn’t move the needle, we won’t pretend it matters. Whether we’re managing your Google Ads, fixing your tracking, or building a dashboard, our goal is to give you clear visibility into performance and ROI. We share exactly what we’re doing, why we’re doing it, and what it’s delivering no gatekeeping, no guesswork, just growth you can trust.
The digital space is changing and we’re ahead of the curve. AI and automation aren’t just buzzwords to us; they’re built into how we work. From AI-assisted ad copy and smart bidding strategies to automated reporting and workflow triggers, we use modern tools to make your marketing smarter and more efficient. This means faster execution, better targeting, and scalable systems that evolve as your business grows.
"We do not have to be smarter than the rest. We just have to be more disciplined than the rest."
Who We Work With
Whether it’s a financing crunch or a time-sensitive service, sometimes, you need your target audience to engage with your services immediately; it could be the difference between a thriving business and one that doesn’t last beyond its first year!
96 Sigma specializes in google ads and data analytics, with a particular focus on conversion rate optimization, profit maximization, and landing page analysis. So, whether you run a small café or a large Firm, our services can bring in new clients, raise awareness about your brand, or send sales soaring!
We partner with service-based businesses from law firms, health providers, construction companies to interior designers and consultants who are serious about measurable growth.
